Does Second Life Have Nine Lives?
Excerpt:
Second Lifers are willing participants. Not only do they give their time gladly to the system, but quite a few make money at it, too. For instance, users can pool their online cash to build 3D amusement parks, then charge other users admission to enter them. Even companies from Adidas to Reuters have lined up to figure out new ways to sell their wares in Second Life's pixel-based world.

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