Events 2007
Professor Lydia Hamessley
Commercial Folk: Dow Chemical’s ‘Human Element’ CampaignDecember 3, 2007
Hamilton College
“DOW Chemical’s Human Element Campaign’s most visible presence was a 90 second television ad that featured lush images of the natural world and ‘real people’ of all ages and races from around the world as well as a voice-over that mixed spiritual profundity and chemistry made mystical: ‘life is elemental,’ ‘we see all things connected.’ However, the music used in the advertisement, ‘The New Harmony Waltz’ by Susan Voelz, is what creates this commercial’s powerful, almost mesmerizing, effect. This leisurely-paced, folk-like fiddle tune transports the listener to an idealized rural world of a simpler time. (Full Story)
Dr. Samba Gadjigo
The Making of MoolaadéOctober 24, 2007
Hamilton College
Moolaadé is one of the most haunting and powerful, of Ousmane Sembene’s features, set in a small African village the film is one of what was envisioned as a trilogy dealing with what the filmmaker called the “Hero-isme au quatidien”, the heroism of everyday life focusing specifi cally on the role of women in Senegalese society. The first of the trilogy Faat Kine (2000) dealt with the struggles of an urban businesswoman in the male dominated world of Affairs in postcolonial Senegal. (Full Story)